Preview Questions Marketing Analyst | Role Specific Skill

Question 1: How does consumer knowledge of financial products affect decision-making in the BFSI sector?

Which action should you take?

Choose only one option

It increases consumer reliance on digital channels

It lowers perceived product risks and promotes adoption

It reduces reliance on expert advice and leads to quicker decisions

It raises product price sensitivity

Question 2: When conducting competitive analysis in BFSI, what is the key focus of the research?

Which action should you take?

Choose only one option

Identifying competitor strengths and weaknesses

Evaluating the product launch timeline of competitors

Understanding customer service ratings

Estimating competitor pricing strategies

Question 3: When designing a pay-per-click (PPC) campaign for mortgage loans, which ad copy optimization tactic is most likely to improve quality score?

Which action should you take?

Choose only one option

Writing relevant ad copy with clear, concise calls-to-action (CTA)

Using generic keywords to cast a wider net

Increasing ad frequency across multiple platforms

Focusing on long-tail keywords to reduce competition

Question 4: Which of the following tools is best suited for competitive intelligence gathering in the BFSI sector?

Which action should you take?

Choose only one option

Social media analytics tools

Credit rating agency reports

Competitor websites and advertising campaigns

Market research and survey platforms

Question 5: Which KPIs would you focus on to evaluate the success of a targeted personal loan campaign?

Which action should you take?

Choose only one option

Social media shares and brand mentions

Ad impressions and click-through rates (CTR)

Loan application rates and customer conversion

Ad frequency and view-through rates

Question 6: What is a regression analysis used for in market research within the BFSI industry?

Which action should you take?

Choose only one option

To analyze historical financial data

To segment the market based on demographic data

To measure brand loyalty

To understand the relationship between independent variables and a dependent outcome