Preview Questions Marketing Analyst | Role Specific Skill

Question 1: Which of the following is a key emotional driver of consumer behavior in the investment product market?

Which action should you take?

Choose only one option

Trust in financial advisors

Desire for high returns

Satisfaction with past financial performance

Fear of financial insecurity

Question 2: What is the impact of emotions on the consumer decision-making process in BFSI markets?

Which action should you take?

Choose only one option

Emotional responses have no significant impact on consumer decisions

Emotional responses can override logical decision-making, leading to irrational choices

Emotions influence only consumer behavior in personal finance

Emotions only affect decisions for non-essential financial products

Question 3: Which A/B testing strategy is most appropriate when testing digital ads in a BFSI campaign?

Which action should you take?

Choose only one option

Testing one variable at a time (e.g., CTA, image, or headline) to determine what drives higher conversions

Testing multiple variables at once to get an immediate response

Testing different ad formats without focusing on the content

Testing only the ad frequency to determine optimal times for delivery

Question 4: How does machine learning enhance customer segmentation in digital marketing for the BFSI sector?

Which action should you take?

Choose only one option

By automating content creation for different segments

By reducing the frequency of customer touchpoints

By optimizing keyword bidding strategies for search ads

By identifying patterns in large datasets and predicting behaviors

Question 5: In the context of financial product adoption, what role does risk perception play in decision-making?

Which action should you take?

Choose only one option

High risk perception typically leads to delay in adoption or rejection of products

High risk perception leads to choosing only low-interest financial products

Consumers with low risk perception always choose the highest-risk products

Risk perception is irrelevant in the decision-making process

Question 6: How does technological disruption impact competitor analysis in the BFSI industry?

Which action should you take?

Choose only one option

It has no impact on consumer preferences for financial products

It can change market dynamics by introducing new competitors or innovative products

It only affects large financial institutions and not smaller firms

It reduces the number of competitors by creating monopolies